MEDIA ADVISORY – FOR IMMEDIATE RELEASE

Founder of National Men and Boys Charity To Be Honoured with King Charles III Coronation Medal

Justin Trottier’s Canadian Centre for Men and Families serves thousands of neglected families and is responsible for a profound shift in Canadian attitudes towards men and boys

TORONTO, ON — (June 2, 2025) In recognition of his pioneering work establishing Canada’s first national charity for boys and men, Justin Trottier, the Founder and Executive Director of the Canadian Centre for Men and Families (CCMF), will receive a King Charles III Coronation Medal from the Governor General of Canada on June 9th, 2025 at a ceremony to be held in the Senate Chamber.

Senator Patrick Brazeau, a tireless champion for suicide prevention and mental health promotion, nominated Justin Trottier for the award in recognition of his pioneering leadership.

Senator Brazeau praised his wide-reaching impact, stating: “The mental wellbeing of Canadian boys and men has gone ignored for far too long. Justin Trottier’s remarkable leadership in this area inspires us all to up our game in support of the boys and men in our lives.”

The commemorative Coronation Medal recognizes Canadians who have made a profound and lasting contribution to their country.

Over the last two decades, a profound transformation has been building, with men’s issues going from marginal, and even attacked in some quarters, to becoming a mainstream part of our social and community services landscape. CCMF now works closely with academics, governments, police, hospitals and community agency partners.

Valued for its success in reaching a population notoriously difficult to engage in help-seeking, CCMF is regularly called on to assist in setting up new services for boys and men across Canada and around the world.

“We are so proud of Justin,” said Edward Sullivan, Chairman of the Board at CCMF. “If CCMF emerged, against all odds and a good deal of opposition, to become Canada’s leading voice for boys and men, it is largely thanks to Justin’s energy, passion and steady leadership,” said Sullivan.

“This great honour is not about me but about the life and death issues that are finally getting the attention they deserve,” said Trottier.

“To have the opportunity to transform many lives and to build lasting institutions to continue this work, that is the greatest reward. CCMF just celebrated its 10 year anniversary. This unexpected and exhilarating honour energizes me to redouble my efforts for boys and men.”

The Canadian Centre for Men and Families is a men’s health and social service charity that works to reduce male suicide, strengthen the father-child relationship, and help men heal from abuse and trauma. The agency also opened two of Canada’s first emergency shelters for fathers and children fleeing domestic abuse.

CONTACT

Miriam Woelfel
Director of Public and Media Relations
PR@menandfamilies.org
403-922-2273

-30-